Editor and Publisher says newspapers no longer hold relevance in end-user’s daily lives.
Newspapers cling to their old function as news reporters, but end-users want more. They want to hear about events that affect their lives and their communities instead of tired old stories about shootings, local politics and sports.
For consumers, it must no longer just present news and information, but become the first choice for customers and non-customers alike “to help me know or do whatever it takes to live here.”
Newspapers are losing relevance. This is a golden opportunity for new entrants.