PaidContent.org has a great rundown of differing views regarding online advertising networks.
Any analysis I could make is already well reflected in the collected views, so without further ado here it is:
Link
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Tags: marketing, internet, advertising, online, ads, cost, search, digital, direct, display, banner, ad, cpm, impression, click, banner ad, ctr, imps, response, direct response, return, roi, campaign
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