Posts Tagged ‘ads’
PaidContent.org has a great rundown of differing views regarding online advertising networks. Any analysis I could make is already well reflected in the collected views, so without further ado here it is: Link
Filed under: internets, marketing, media | Leave a Comment
Tags: marketing, internet, advertising, online, ads, cost, search, digital, direct, display, banner, ad, cpm, impression, click, banner ad, ctr, imps, response, direct response, return, roi, campaign
So, Facebook knows my favorite TV shows, my favorite authors, my favorite music, my zip code, telephone number, gender, age, work history, education history, friends and personal pictures. Given all this information, you’d think that Facebook would be able to tailor advertisements uniquely relevant to me, right? Wrong! I’m not sure how they’ve been messing [...]
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Tags: ads, advertisements, agencies, agency, book, capital, digital, face, facebook, fb, funding, internet, internets, media, nbc, office, online, over, overvalued, shows, spending, tech, the office, tv, valley, valleywag, valuation, valued, vc, venture, zuckerburg
The WSJ among others reported on Revver’s sale to LiveUniverse for $5 million, a loss from the total of $12.7 MM invested in the project. What went wrong with Revver? Clear overspend: I’m confused as to why they needed $12.7 MM in capital funding. Reportedly they only gave $1 million toward content creators since project [...]
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Tags: ads, advertisements, advertising, cost, cost per impression, cpm, formats, impression, monetization, online, online video, per, platform, revver, sf, sharing, vid, video, vidsf
The National Association of Broadcasters has commissioned 30 second advertisements meant to warn consumers about the impending shift from analog to digital only television transmissions. This DTV transition will render analog TV over-the-air broadcasts — those received by TVs connected to antennas — dark when the switch takes place in February 2009, a little more [...]
Filed under: marketing, media, politics, tech | 5 Comments
Tags: ads, advertisements, air, broadcast, broadcasters, definition, digital, dtv, hdtv, high, high definition, nab, national, national association of broadcasters, ota, over, over-the-air, television, transition, tv, wireless
APM’s Marketplace reports the owners of The Weather Channel, Landmark Communications, are putting the channel up on the auction block. As Marketplace puts it, the forecast: lucrative. Porter Bibb, the head of an investment company that tried to purchase The Weather Channel a few years back, gushed about TWC as did a few other interviewees. [...]
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Tags: ads, advertisements, agencies, agency, auction, cable, cable channel, channel, cross, cross channel, cross media, dual, for sale, media, medium, mediums, mix, online, revenue, sale, the weather channel, twc, weather
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