Posts Tagged ‘ads’

The current iteration of the San Francisco Examiner — the free, tabloid-sized print daily focused primarily on San Francisco news and events — is top notch. It’s a quick read, conveniently sized and simple but effective in delivering a local news update.
Here’s a sample:

Sure, the Examiner won’t win any awards for ground breaking investigative journalism, [...]


In the world of online buying of offline video ads, Google announced they’ve publicly released their experimental TV ad buying service. TV buying is now integrated with an advertiser’s existing AdWords buying interface, making buying as simple as they did when Google released their revolutionary radio media buying interface.
This is some significant competition for SpotRunner, [...]


PaidContent.org has a great rundown of differing views regarding online advertising networks.
Any analysis I could make is already well reflected in the collected views, so without further ado here it is:
Link


So, Facebook knows my favorite TV shows, my favorite authors, my favorite music, my zip code, telephone number, gender, age, work history, education history, friends and personal pictures.
Given all this information, you’d think that Facebook would be able to tailor advertisements uniquely relevant to me, right? Wrong!
I’m not sure how they’ve been messing this up [...]


The WSJ among others reported on Revver’s sale to LiveUniverse for $5 million, a loss from the total of $12.7 MM invested in the project.
What went wrong with Revver?

Clear overspend: I’m confused as to why they needed $12.7 MM in capital funding. Reportedly they only gave $1 million toward content creators since project inception and [...]


Editor and Publisher says newspapers no longer hold relevance in end-user’s daily lives.
TRUE.
Newspapers cling to their old function as news reporters, but end-users want more. They want to hear about events that affect their lives and their communities instead of tired old stories about shootings, local politics and sports.
For consumers, it must no longer just [...]


The National Association of Broadcasters has commissioned 30 second advertisements meant to warn consumers about the impending shift from analog to digital only television transmissions.
This DTV transition will render analog TV over-the-air broadcasts — those received by TVs connected to antennas — dark when the switch takes place in February 2009, a little more than [...]


APM’s Marketplace reports the owners of The Weather Channel, Landmark Communications, are putting the channel up on the auction block. As Marketplace puts it, the forecast: lucrative.
Porter Bibb, the head of an investment company that tried to purchase The Weather Channel a few years back, gushed about TWC as did a few other interviewees.
Why? What [...]


On this blog, I often write a quick summary of what happens during my shift as a taxi driver in the City. Sometimes I’ll pick up friendly yuppies going to a baseball game. Sometimes I’ll pick up a transgender prostitute and her customer who soon demands more drugs. I never know what’s going to happen.
Before [...]