Tag Archives: online

Adobe hands On2 a fat wad of cash in the form of proprietary video codec support.

Posted on June 19, 2008 by kfarr

As a form of advanced procrastination, I did a great deal of research on Flash video codecs this morning. I was spurred by reaction to a presentation I made last night where a young lady quite bluntly said, “You can … Continue reading →

Posted in tech | Tagged adobe, cash, command, command line, compression, conversion, convert, cow, decoder, encoder, encoding, fat, ffmpeg, flash, flv, formats, line, linux, macromedia, mechanism, method, mux, on2, online, php, proprietary, python, royalties, unix, video, vp6, vp6e, vp6f, vp6vfw.dll, wad, wars | 4 Comments

With Daily Show and Colbert, Hulu takes the trophy. Joost dead?

Posted on June 10, 2008 by kfarr

When NBC and Fox announced their ‘me too’ online video joint venture, Hulu, I was understandably skeptical. After all, Joost had already launched to much fanfare with top partners like Viacom’s MTV and Turner’s Cartoon Network. YouTube had quite a … Continue reading →

Posted in internets, media | Tagged bay, bit, bittorrent, cartoon, colbert, daily, distribution, download, downloading, fox, hulu, hulu.com, illegal, joost, mtv, nbc, network, office, old, online, piracy, pirate, piratebay, report, shifting, show, the colbert report, the daily show, time, time-shifting, torrent, turner, tv, viacom, video, youtube | 2 Comments

Examiner print daily is heaven, Examiner online is hell. Why?

Posted on May 28, 2008 by kfarr

The current iteration of the San Francisco Examiner — the free, tabloid-sized print daily focused primarily on San Francisco news and events — is top notch. It’s a quick read, conveniently sized and simple but effective in delivering a local … Continue reading →

Posted in internets, media | Tagged ads, chronicle, cpm, daily, digital, examiner, industry, journalism, journalist, media, news, newspaper, online, pageviews, print, reporters, revenue, san francisco, sf, sfgate, stories, the examiner, views, web | 2 Comments

I propose a new online ad metric: seconds per impression

Posted on May 28, 2008 by kfarr

Online ad sales reps enjoy using the term “engagement” in their sales pitches. “OurSite.com’s users are highly engaged with our content, and so shall they be with your ads!” What does “engagement” really mean? Some part is puffery — it’s … Continue reading →

Posted in marketing, media | Tagged ad, ad agency, advertising, agencies, agency, analytics, buyer, buying, consultant, consulting, cpi, cpm, creative, ctr, dart, digital, doubleclick, google, media, metric, metrics, myspace, nytimes, online, planning, publisher, statistics, stats, strategies, strategy, youtube | 4 Comments

Last.fm + iPod = Profit?

Posted on May 14, 2008 by kfarr

Last.fm is a top-rate music streaming service that suggests music based on your previous last.fm plays, songs you play in iTunes (“scrobbling”), and songs your friends like. But, it’s frustratingly tied to your computer. You have to listen to via … Continue reading →

Posted in internets, media, tech | Tagged app, apple, applet, based, browser, cast, classic, download, feed, flash, ipod, itunes, last.fm, mac, mp3, music, online, pc, pod, podcast, rss, scrobble, scrobbler, scrobbling, stream, streaming, tied | 2 Comments

TV, online video ad buys approach convergence already enjoyed by end-users.

Posted on May 9, 2008 by kfarr

In the world of online buying of offline video ads, Google announced they’ve publicly released their experimental TV ad buying service. TV buying is now integrated with an advertiser’s existing AdWords buying interface, making buying as simple as they did … Continue reading →

Posted in internets, marketing, media | Tagged ad, ads, advertise, advertisement, adwords, buy, buying, cable, commercial, content, converge, convergence, cpm, end-user, flash, google, iab, media, monetization, offline, online, overlay, runner, smart, smartbrief, spot, spotrunner, standard, stream, technology, traditional, tv, vid, video, words | Leave a comment

Online ad networks: Good, bad, in-between?

Posted on April 18, 2008 by kfarr

PaidContent.org has a great rundown of differing views regarding online advertising networks. Any analysis I could make is already well reflected in the collected views, so without further ado here it is: Link

Posted in internets, marketing, media | Tagged ad, ads, advertising, banner, banner ad, campaign, click, cost, cpm, ctr, digital, direct, direct response, display, impression, imps, internet, marketing, online, response, return, roi, search | Leave a comment

Finally, I see a relevant advertisement on Facebook.

Posted on April 8, 2008 by kfarr

So, Facebook knows my favorite TV shows, my favorite authors, my favorite music, my zip code, telephone number, gender, age, work history, education history, friends and personal pictures. Given all this information, you’d think that Facebook would be able to … Continue reading →

Posted in internets, marketing, tech | Tagged ads, advertisements, agencies, agency, book, capital, digital, face, facebook, fb, funding, internet, internets, media, nbc, office, online, over, overvalued, shows, spending, tech, the office, tv, valley, valleywag, valuation, valued, vc, venture, zuckerburg | Leave a comment

Google makes a better online ad manager. (Oh, and it’s free.)

Posted on March 13, 2008 by kfarr

When I worked in ad agency land, one of the most excruciating parts of my job was working with poor, poor web interfaces to accomplish relatively simple tasks. This was severely magnified by our lack of bandwidth which slowed down … Continue reading →

Posted in internets, marketing, media, tech | Tagged ad, agencies, agency, ajax, app, as, asp, banner, click, client, cpm, display, double, doubleclick, end-user, experience, flow, google, html, interface, lamp, manager, mysql, online, php, process, process flow, server, service, software, software as a service, ui, user, web | 1 Comment

Revver’s sale at a loss indicates online video monetization is difficult. (Not impossible.)

Posted on February 21, 2008 by kfarr

The WSJ among others reported on Revver’s sale to LiveUniverse for $5 million, a loss from the total of $12.7 MM invested in the project. What went wrong with Revver? Clear overspend: I’m confused as to why they needed $12.7 … Continue reading →

Posted in internets, media | Tagged ads, advertisements, advertising, cost, cost per impression, cpm, formats, impression, monetization, online, online video, per, platform, revver, sf, sharing, vid, video, vidsf | Leave a comment