I really like my Nintendo DS.
I’ll admit, though — I waft in and out of regular DS play as I beat or get tired of games. There can be big gaps before I find another game that re-ignites my DS spirit, but it never fails to do so eventually.
Nintendo must have come to this realization too.
They’re spicing things up with a neat mixture of DS’ unique wi-fi and touch screen capabilities by creating an application for spectator sporting events. At the Seattle Mariners’ Safeco Field fans can bring their DS to “get stats and player info, watch extra videos, order food and drinks and interact with each other during games.”
This accomplishes three great things in one fell swoop:
- Provides value to Nintendo’s existing DS customers by providing additional functionality.
- Provides incentive for additional DS purchases.
- Further associates Nintendo’s brand with non-traditional gaming, a branding decision exemplified by the Wii and titles like Wii Sports and the forthcoming Wii Fit game.
Way to go, Nintendo.