Tag Archives: ad

I propose a new online ad metric: seconds per impression

Posted on May 28, 2008 by kfarr

Online ad sales reps enjoy using the term “engagement” in their sales pitches. “OurSite.com’s users are highly engaged with our content, and so shall they be with your ads!” What does “engagement” really mean? Some part is puffery — it’s … Continue reading →

Posted in marketing, media | Tagged ad, ad agency, advertising, agencies, agency, analytics, buyer, buying, consultant, consulting, cpi, cpm, creative, ctr, dart, digital, doubleclick, google, media, metric, metrics, myspace, nytimes, online, planning, publisher, statistics, stats, strategies, strategy, youtube | 4 Comments

TV, online video ad buys approach convergence already enjoyed by end-users.

Posted on May 9, 2008 by kfarr

In the world of online buying of offline video ads, Google announced they’ve publicly released their experimental TV ad buying service. TV buying is now integrated with an advertiser’s existing AdWords buying interface, making buying as simple as they did … Continue reading →

Posted in internets, marketing, media | Tagged ad, ads, advertise, advertisement, adwords, buy, buying, cable, commercial, content, converge, convergence, cpm, end-user, flash, google, iab, media, monetization, offline, online, overlay, runner, smart, smartbrief, spot, spotrunner, standard, stream, technology, traditional, tv, vid, video, words | Leave a comment

Online ad networks: Good, bad, in-between?

Posted on April 18, 2008 by kfarr

PaidContent.org has a great rundown of differing views regarding online advertising networks. Any analysis I could make is already well reflected in the collected views, so without further ado here it is: Link

Posted in internets, marketing, media | Tagged ad, ads, advertising, banner, banner ad, campaign, click, cost, cpm, ctr, digital, direct, direct response, display, impression, imps, internet, marketing, online, response, return, roi, search | Leave a comment

Google makes a better online ad manager. (Oh, and it’s free.)

Posted on March 13, 2008 by kfarr

When I worked in ad agency land, one of the most excruciating parts of my job was working with poor, poor web interfaces to accomplish relatively simple tasks. This was severely magnified by our lack of bandwidth which slowed down … Continue reading →

Posted in internets, marketing, media, tech | Tagged ad, agencies, agency, ajax, app, as, asp, banner, click, client, cpm, display, double, doubleclick, end-user, experience, flow, google, html, interface, lamp, manager, mysql, online, php, process, process flow, server, service, software, software as a service, ui, user, web | 1 Comment

Nintendo keeps DS fresh, mixes it with spectator sports.

Posted on February 8, 2008 by kfarr

I really like my Nintendo DS. I’ll admit, though — I waft in and out of regular DS play as I beat or get tired of games. There can be big gaps before I find another game that re-ignites my … Continue reading →

Posted in marketing, tech | Tagged ad, ad age, advertisement, baseball, console, ds, dual, field, fit, games, handheld, input, mariners, nintendo, safeco, screen, seattle, spectator, sports, statistics, stats, stylus, touch, touch screen, video, video games, wii, wii fit | 2 Comments

MSFT eating YHOO is about display ads, not search.

Posted on February 4, 2008 by kfarr

Okay, we all know the big news: Microsoft wants Yahoo. In fact, it has been the only topic visible ‘above the fold’ of The New York Times’ tech page for the past few days. Michael Krasny whipped out a KQED … Continue reading →

Posted in internets, marketing, media, tech | Tagged acquire, acquisition, ad, advertisement, agencies, antitrust, banner, business, buy, display, equity, goog, google, government, media, merger, microsoft, msft, offer, policy, purchase, regulation, shares, stock, tech, yahoo, yhoo | 2 Comments