Category Archives: marketing

Video SEO Sitemap Standards and Documentation get a Refresh from Google and Partners

I don’t know about you, but nothing gets me more excited than video SEO! (Well, at least it’s a close second after racing cars, driving taxis, and public transportation, but none of those pay the bills at the moment.)┬áBy the … Continue reading

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I propose a new online ad metric: seconds per impression

Online ad sales reps enjoy using the term “engagement” in their sales pitches. “OurSite.com’s users are highly engaged with our content, and so shall they be with your ads!” What does “engagement” really mean? Some part is puffery — it’s … Continue reading

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TV, online video ad buys approach convergence already enjoyed by end-users.

In the world of online buying of offline video ads, Google announced they’ve publicly released their experimental TV ad buying service. TV buying is now integrated with an advertiser’s existing AdWords buying interface, making buying as simple as they did … Continue reading

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Online ad networks: Good, bad, in-between?

PaidContent.org has a great rundown of differing views regarding online advertising networks. Any analysis I could make is already well reflected in the collected views, so without further ado here it is: Link

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Finally, I see a relevant advertisement on Facebook.

So, Facebook knows my favorite TV shows, my favorite authors, my favorite music, my zip code, telephone number, gender, age, work history, education history, friends and personal pictures. Given all this information, you’d think that Facebook would be able to … Continue reading

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Google makes a better online ad manager. (Oh, and it’s free.)

When I worked in ad agency land, one of the most excruciating parts of my job was working with poor, poor web interfaces to accomplish relatively simple tasks. This was severely magnified by our lack of bandwidth which slowed down … Continue reading

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Nintendo keeps DS fresh, mixes it with spectator sports.

I really like my Nintendo DS. I’ll admit, though — I waft in and out of regular DS play as I beat or get tired of games. There can be big gaps before I find another game that re-ignites my … Continue reading

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MSFT eating YHOO is about display ads, not search.

Okay, we all know the big news: Microsoft wants Yahoo. In fact, it has been the only topic visible ‘above the fold’ of The New York Times’ tech page for the past few days. Michael Krasny whipped out a KQED … Continue reading

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Bike coalition makes good signage.

I like good signage. Good signage is clear in communicating a simple point or set of points. Good signage is a rare find. I was surprised to see these well-designed signs posted at the cab garage when I went into … Continue reading

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