So, Facebook knows my favorite TV shows, my favorite authors, my favorite music, my zip code, telephone number, gender, age, work history, education history, friends and personal pictures.
Given all this information, you’d think that Facebook would be able to tailor advertisements uniquely relevant to me, right? Wrong!
I’m not sure how they’ve been messing this up for so long, but for the first time in years I finally saw an advertisement on Facebook uniquely relevant to… ME!
This ad was spot on because, drum roll, I watch this TV show. Genius.
If they keep this up, maybe they’ll be able to justify their bloated valuation!