Tag Archives: digital

Examiner print daily is heaven, Examiner online is hell. Why?

Posted on May 28, 2008 by kfarr

The current iteration of the San Francisco Examiner — the free, tabloid-sized print daily focused primarily on San Francisco news and events — is top notch. It’s a quick read, conveniently sized and simple but effective in delivering a local … Continue reading →

Posted in internets, media | Tagged ads, chronicle, cpm, daily, digital, examiner, industry, journalism, journalist, media, news, newspaper, online, pageviews, print, reporters, revenue, san francisco, sf, sfgate, stories, the examiner, views, web | 2 Comments

I propose a new online ad metric: seconds per impression

Posted on May 28, 2008 by kfarr

Online ad sales reps enjoy using the term “engagement” in their sales pitches. “OurSite.com’s users are highly engaged with our content, and so shall they be with your ads!” What does “engagement” really mean? Some part is puffery — it’s … Continue reading →

Posted in marketing, media | Tagged ad, ad agency, advertising, agencies, agency, analytics, buyer, buying, consultant, consulting, cpi, cpm, creative, ctr, dart, digital, doubleclick, google, media, metric, metrics, myspace, nytimes, online, planning, publisher, statistics, stats, strategies, strategy, youtube | 4 Comments

Online ad networks: Good, bad, in-between?

Posted on April 18, 2008 by kfarr

PaidContent.org has a great rundown of differing views regarding online advertising networks. Any analysis I could make is already well reflected in the collected views, so without further ado here it is: Link

Posted in internets, marketing, media | Tagged ad, ads, advertising, banner, banner ad, campaign, click, cost, cpm, ctr, digital, direct, direct response, display, impression, imps, internet, marketing, online, response, return, roi, search | Leave a comment

Finally, I see a relevant advertisement on Facebook.

Posted on April 8, 2008 by kfarr

So, Facebook knows my favorite TV shows, my favorite authors, my favorite music, my zip code, telephone number, gender, age, work history, education history, friends and personal pictures. Given all this information, you’d think that Facebook would be able to … Continue reading →

Posted in internets, marketing, tech | Tagged ads, advertisements, agencies, agency, book, capital, digital, face, facebook, fb, funding, internet, internets, media, nbc, office, online, over, overvalued, shows, spending, tech, the office, tv, valley, valleywag, valuation, valued, vc, venture, zuckerburg | Leave a comment

New music Monday — on a Friday

Posted on February 8, 2008 by kfarr

I like Steve. I like music. I like Nintendo. But, in my wildest dreams I never imagined the combination of all three. Now my non-existent wildest dreams have come true! Steve posted his first musical creation last week. It may … Continue reading →

Posted in media | Tagged 8-bit, album, apple, arcade, art, band, bit, cochrane, digital, ending, garage, happy, indie, indy, label, mac, mix, mp3, music, nintendo, record, song, songs, sounds, steve | 1 Comment

DTV Transition ads are confusing, ineffective.

Posted on January 10, 2008 by kfarr

The National Association of Broadcasters has commissioned 30 second advertisements meant to warn consumers about the impending shift from analog to digital only television transmissions. This DTV transition will render analog TV over-the-air broadcasts — those received by TVs connected … Continue reading →

Posted in marketing, media, politics, tech | Tagged ads, advertisements, air, broadcast, broadcasters, definition, digital, dtv, hdtv, high, high definition, nab, national, national association of broadcasters, ota, over, over-the-air, television, transition, tv, wireless | 5 Comments