Tag Archives: advertisements

Finally, I see a relevant advertisement on Facebook.

So, Facebook knows my favorite TV shows, my favorite authors, my favorite music, my zip code, telephone number, gender, age, work history, education history, friends and personal pictures. Given all this information, you’d think that Facebook would be able to … Continue reading

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Revver’s sale at a loss indicates online video monetization is difficult. (Not impossible.)

The WSJ among others reported on Revver’s sale to LiveUniverse for $5 million, a loss from the total of $12.7 MM invested in the project. What went wrong with Revver? Clear overspend: I’m confused as to why they needed $12.7 … Continue reading

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DTV Transition ads are confusing, ineffective.

The National Association of Broadcasters has commissioned 30 second advertisements meant to warn consumers about the impending shift from analog to digital only television transmissions. This DTV transition will render analog TV over-the-air broadcasts — those received by TVs connected … Continue reading

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1 + 1 = 3 when online and traditional media outlets mix well. (Often they don’t.)

APM’s Marketplace reports the owners of The Weather Channel, Landmark Communications, are putting the channel up on the auction block. As Marketplace puts it, the forecast: lucrative. Porter Bibb, the head of an investment company that tried to purchase The … Continue reading

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