Tag Archives: online

Adobe hands On2 a fat wad of cash in the form of proprietary video codec support.

As a form of advanced procrastination, I did a great deal of research on Flash video codecs this morning. I was spurred by reaction to a presentation I made last night where a young lady quite bluntly said, “You can … Continue reading

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With Daily Show and Colbert, Hulu takes the trophy. Joost dead?

When NBC and Fox announced their ‘me too’ online video joint venture, Hulu, I was understandably skeptical. After all, Joost had already launched to much fanfare with top partners like Viacom’s MTV and Turner’s Cartoon Network. YouTube had quite a … Continue reading

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Examiner print daily is heaven, Examiner online is hell. Why?

The current iteration of the San Francisco Examiner — the free, tabloid-sized print daily focused primarily on San Francisco news and events — is top notch. It’s a quick read, conveniently sized and simple but effective in delivering a local … Continue reading

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I propose a new online ad metric: seconds per impression

Online ad sales reps enjoy using the term “engagement” in their sales pitches. “OurSite.com’s users are highly engaged with our content, and so shall they be with your ads!” What does “engagement” really mean? Some part is puffery — it’s … Continue reading

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Last.fm + iPod = Profit?

Last.fm is a top-rate music streaming service that suggests music based on your previous last.fm plays, songs you play in iTunes (“scrobbling”), and songs your friends like. But, it’s frustratingly tied to your computer. You have to listen to via … Continue reading

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TV, online video ad buys approach convergence already enjoyed by end-users.

In the world of online buying of offline video ads, Google announced they’ve publicly released their experimental TV ad buying service. TV buying is now integrated with an advertiser’s existing AdWords buying interface, making buying as simple as they did … Continue reading

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Online ad networks: Good, bad, in-between?

PaidContent.org has a great rundown of differing views regarding online advertising networks. Any analysis I could make is already well reflected in the collected views, so without further ado here it is: Link

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