Tag Archives: ads

Examiner print daily is heaven, Examiner online is hell. Why?

Posted on May 28, 2008 by kfarr

The current iteration of the San Francisco Examiner — the free, tabloid-sized print daily focused primarily on San Francisco news and events — is top notch. It’s a quick read, conveniently sized and simple but effective in delivering a local … Continue reading →

Posted in internets, media | Tagged ads, chronicle, cpm, daily, digital, examiner, industry, journalism, journalist, media, news, newspaper, online, pageviews, print, reporters, revenue, san francisco, sf, sfgate, stories, the examiner, views, web | 2 Comments

TV, online video ad buys approach convergence already enjoyed by end-users.

Posted on May 9, 2008 by kfarr

In the world of online buying of offline video ads, Google announced they’ve publicly released their experimental TV ad buying service. TV buying is now integrated with an advertiser’s existing AdWords buying interface, making buying as simple as they did … Continue reading →

Posted in internets, marketing, media | Tagged ad, ads, advertise, advertisement, adwords, buy, buying, cable, commercial, content, converge, convergence, cpm, end-user, flash, google, iab, media, monetization, offline, online, overlay, runner, smart, smartbrief, spot, spotrunner, standard, stream, technology, traditional, tv, vid, video, words | Leave a comment

Online ad networks: Good, bad, in-between?

Posted on April 18, 2008 by kfarr

PaidContent.org has a great rundown of differing views regarding online advertising networks. Any analysis I could make is already well reflected in the collected views, so without further ado here it is: Link

Posted in internets, marketing, media | Tagged ad, ads, advertising, banner, banner ad, campaign, click, cost, cpm, ctr, digital, direct, direct response, display, impression, imps, internet, marketing, online, response, return, roi, search | Leave a comment

Finally, I see a relevant advertisement on Facebook.

Posted on April 8, 2008 by kfarr

So, Facebook knows my favorite TV shows, my favorite authors, my favorite music, my zip code, telephone number, gender, age, work history, education history, friends and personal pictures. Given all this information, you’d think that Facebook would be able to … Continue reading →

Posted in internets, marketing, tech | Tagged ads, advertisements, agencies, agency, book, capital, digital, face, facebook, fb, funding, internet, internets, media, nbc, office, online, over, overvalued, shows, spending, tech, the office, tv, valley, valleywag, valuation, valued, vc, venture, zuckerburg | Leave a comment

Revver’s sale at a loss indicates online video monetization is difficult. (Not impossible.)

Posted on February 21, 2008 by kfarr

The WSJ among others reported on Revver’s sale to LiveUniverse for $5 million, a loss from the total of $12.7 MM invested in the project. What went wrong with Revver? Clear overspend: I’m confused as to why they needed $12.7 … Continue reading →

Posted in internets, media | Tagged ads, advertisements, advertising, cost, cost per impression, cpm, formats, impression, monetization, online, online video, per, platform, revver, sf, sharing, vid, video, vidsf | Leave a comment

Newspapers losing relevance in users’ everyday lives.

Posted on February 21, 2008 by kfarr

Editor and Publisher says newspapers no longer hold relevance in end-user’s daily lives. TRUE. Newspapers cling to their old function as news reporters, but end-users want more. They want to hear about events that affect their lives and their communities … Continue reading →

Posted in internets, media | Tagged ads, advertisers, banner, buying, conversion, cost, cpm, display, impression, media, news, newspapers, online, page, per, rate, relevance, revenue, search, views, web | 1 Comment

DTV Transition ads are confusing, ineffective.

Posted on January 10, 2008 by kfarr

The National Association of Broadcasters has commissioned 30 second advertisements meant to warn consumers about the impending shift from analog to digital only television transmissions. This DTV transition will render analog TV over-the-air broadcasts — those received by TVs connected … Continue reading →

Posted in marketing, media, politics, tech | Tagged ads, advertisements, air, broadcast, broadcasters, definition, digital, dtv, hdtv, high, high definition, nab, national, national association of broadcasters, ota, over, over-the-air, television, transition, tv, wireless | 5 Comments

1 + 1 = 3 when online and traditional media outlets mix well. (Often they don’t.)

Posted on January 3, 2008 by kfarr

APM’s Marketplace reports the owners of The Weather Channel, Landmark Communications, are putting the channel up on the auction block. As Marketplace puts it, the forecast: lucrative. Porter Bibb, the head of an investment company that tried to purchase The … Continue reading →

Posted in marketing, media | Tagged ads, advertisements, agencies, agency, auction, cable, cable channel, channel, cross, cross channel, cross media, dual, for sale, media, medium, mediums, mix, online, revenue, sale, the weather channel, twc, weather | Leave a comment

A day in the life of… an ad agency minion?

Posted on December 15, 2007 by kfarr

On this blog, I often write a quick summary of what happens during my shift as a taxi driver in the City. Sometimes I’ll pick up friendly yuppies going to a baseball game. Sometimes I’ll pick up a transgender prostitute … Continue reading →

Posted in marketing, work | Tagged ad agency, ads, advertising, agency, boring, clients, coffee, corporate, creative, flash, inefficiency, labor, marketing, mcdonald's, media, media agency, minion, omnicom, online, waste | 3 Comments

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