Tag Archives: ads

Examiner print daily is heaven, Examiner online is hell. Why?

The current iteration of the San Francisco Examiner — the free, tabloid-sized print daily focused primarily on San Francisco news and events — is top notch. It’s a quick read, conveniently sized and simple but effective in delivering a local … Continue reading

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TV, online video ad buys approach convergence already enjoyed by end-users.

In the world of online buying of offline video ads, Google announced they’ve publicly released their experimental TV ad buying service. TV buying is now integrated with an advertiser’s existing AdWords buying interface, making buying as simple as they did … Continue reading

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Online ad networks: Good, bad, in-between?

PaidContent.org has a great rundown of differing views regarding online advertising networks. Any analysis I could make is already well reflected in the collected views, so without further ado here it is: Link

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Finally, I see a relevant advertisement on Facebook.

So, Facebook knows my favorite TV shows, my favorite authors, my favorite music, my zip code, telephone number, gender, age, work history, education history, friends and personal pictures. Given all this information, you’d think that Facebook would be able to … Continue reading

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Revver’s sale at a loss indicates online video monetization is difficult. (Not impossible.)

The WSJ among others reported on Revver’s sale to LiveUniverse for $5 million, a loss from the total of $12.7 MM invested in the project. What went wrong with Revver? Clear overspend: I’m confused as to why they needed $12.7 … Continue reading

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Newspapers losing relevance in users’ everyday lives.

Editor and Publisher says newspapers no longer hold relevance in end-user’s daily lives. TRUE. Newspapers cling to their old function as news reporters, but end-users want more. They want to hear about events that affect their lives and their communities … Continue reading

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DTV Transition ads are confusing, ineffective.

The National Association of Broadcasters has commissioned 30 second advertisements meant to warn consumers about the impending shift from analog to digital only television transmissions. This DTV transition will render analog TV over-the-air broadcasts — those received by TVs connected … Continue reading

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