Tag Archives: agencies

I propose a new online ad metric: seconds per impression

Online ad sales reps enjoy using the term “engagement” in their sales pitches. “OurSite.com’s users are highly engaged with our content, and so shall they be with your ads!” What does “engagement” really mean? Some part is puffery — it’s … Continue reading

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Finally, I see a relevant advertisement on Facebook.

So, Facebook knows my favorite TV shows, my favorite authors, my favorite music, my zip code, telephone number, gender, age, work history, education history, friends and personal pictures. Given all this information, you’d think that Facebook would be able to … Continue reading

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Google makes a better online ad manager. (Oh, and it’s free.)

When I worked in ad agency land, one of the most excruciating parts of my job was working with poor, poor web interfaces to accomplish relatively simple tasks. This was severely magnified by our lack of bandwidth which slowed down … Continue reading

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MSFT eating YHOO is about display ads, not search.

Okay, we all know the big news: Microsoft wants Yahoo. In fact, it has been the only topic visible ‘above the fold’ of The New York Times’ tech page for the past few days. Michael Krasny whipped out a KQED … Continue reading

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1 + 1 = 3 when online and traditional media outlets mix well. (Often they don’t.)

APM’s Marketplace reports the owners of The Weather Channel, Landmark Communications, are putting the channel up on the auction block. As Marketplace puts it, the forecast: lucrative. Porter Bibb, the head of an investment company that tried to purchase The … Continue reading

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