Tag Archives: agencies

I propose a new online ad metric: seconds per impression

Posted on May 28, 2008 by kfarr

Online ad sales reps enjoy using the term “engagement” in their sales pitches. “OurSite.com’s users are highly engaged with our content, and so shall they be with your ads!” What does “engagement” really mean? Some part is puffery — it’s … Continue reading →

Posted in marketing, media | Tagged ad, ad agency, advertising, agencies, agency, analytics, buyer, buying, consultant, consulting, cpi, cpm, creative, ctr, dart, digital, doubleclick, google, media, metric, metrics, myspace, nytimes, online, planning, publisher, statistics, stats, strategies, strategy, youtube | 4 Comments

Finally, I see a relevant advertisement on Facebook.

Posted on April 8, 2008 by kfarr

So, Facebook knows my favorite TV shows, my favorite authors, my favorite music, my zip code, telephone number, gender, age, work history, education history, friends and personal pictures. Given all this information, you’d think that Facebook would be able to … Continue reading →

Posted in internets, marketing, tech | Tagged ads, advertisements, agencies, agency, book, capital, digital, face, facebook, fb, funding, internet, internets, media, nbc, office, online, over, overvalued, shows, spending, tech, the office, tv, valley, valleywag, valuation, valued, vc, venture, zuckerburg | Leave a comment

Google makes a better online ad manager. (Oh, and it’s free.)

Posted on March 13, 2008 by kfarr

When I worked in ad agency land, one of the most excruciating parts of my job was working with poor, poor web interfaces to accomplish relatively simple tasks. This was severely magnified by our lack of bandwidth which slowed down … Continue reading →

Posted in internets, marketing, media, tech | Tagged ad, agencies, agency, ajax, app, as, asp, banner, click, client, cpm, display, double, doubleclick, end-user, experience, flow, google, html, interface, lamp, manager, mysql, online, php, process, process flow, server, service, software, software as a service, ui, user, web | 1 Comment

MSFT eating YHOO is about display ads, not search.

Posted on February 4, 2008 by kfarr

Okay, we all know the big news: Microsoft wants Yahoo. In fact, it has been the only topic visible ‘above the fold’ of The New York Times’ tech page for the past few days. Michael Krasny whipped out a KQED … Continue reading →

Posted in internets, marketing, media, tech | Tagged acquire, acquisition, ad, advertisement, agencies, antitrust, banner, business, buy, display, equity, goog, google, government, media, merger, microsoft, msft, offer, policy, purchase, regulation, shares, stock, tech, yahoo, yhoo | 2 Comments

1 + 1 = 3 when online and traditional media outlets mix well. (Often they don’t.)

Posted on January 3, 2008 by kfarr

APM’s Marketplace reports the owners of The Weather Channel, Landmark Communications, are putting the channel up on the auction block. As Marketplace puts it, the forecast: lucrative. Porter Bibb, the head of an investment company that tried to purchase The … Continue reading →

Posted in marketing, media | Tagged ads, advertisements, agencies, agency, auction, cable, cable channel, channel, cross, cross channel, cross media, dual, for sale, media, medium, mediums, mix, online, revenue, sale, the weather channel, twc, weather | Leave a comment