Tag Archives: agency

I propose a new online ad metric: seconds per impression

Online ad sales reps enjoy using the term “engagement” in their sales pitches. “OurSite.com’s users are highly engaged with our content, and so shall they be with your ads!” What does “engagement” really mean? Some part is puffery — it’s … Continue reading

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Finally, I see a relevant advertisement on Facebook.

So, Facebook knows my favorite TV shows, my favorite authors, my favorite music, my zip code, telephone number, gender, age, work history, education history, friends and personal pictures. Given all this information, you’d think that Facebook would be able to … Continue reading

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Driving highlights

I only worked 2 days this week as I had an interview during my regular Tuesday shift. The City was busy, especially Monday morning. The 2008 RSA Security conference started Monday at Moscone Center. I was surprised to hear a … Continue reading

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Google makes a better online ad manager. (Oh, and it’s free.)

When I worked in ad agency land, one of the most excruciating parts of my job was working with poor, poor web interfaces to accomplish relatively simple tasks. This was severely magnified by our lack of bandwidth which slowed down … Continue reading

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1 + 1 = 3 when online and traditional media outlets mix well. (Often they don’t.)

APM’s Marketplace reports the owners of The Weather Channel, Landmark Communications, are putting the channel up on the auction block. As Marketplace puts it, the forecast: lucrative. Porter Bibb, the head of an investment company that tried to purchase The … Continue reading

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We need more useful transit maps in the Bay Area. Here are a few.

Most transit maps of Bay Area and City transit systems suck. Some are misleading. It seems like everyone that moves to San Francisco checks out the Muni service map (warning, large GIF file) and responds with joy! “Wow, look at … Continue reading

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A day in the life of… an ad agency minion?

On this blog, I often write a quick summary of what happens during my shift as a taxi driver in the City. Sometimes I’ll pick up friendly yuppies going to a baseball game. Sometimes I’ll pick up a transgender prostitute … Continue reading

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