Tag Archives: agency

I propose a new online ad metric: seconds per impression

Posted on May 28, 2008 by kfarr

Online ad sales reps enjoy using the term “engagement” in their sales pitches. “OurSite.com’s users are highly engaged with our content, and so shall they be with your ads!” What does “engagement” really mean? Some part is puffery — it’s … Continue reading →

Posted in marketing, media | Tagged ad, ad agency, advertising, agencies, agency, analytics, buyer, buying, consultant, consulting, cpi, cpm, creative, ctr, dart, digital, doubleclick, google, media, metric, metrics, myspace, nytimes, online, planning, publisher, statistics, stats, strategies, strategy, youtube | 4 Comments

Finally, I see a relevant advertisement on Facebook.

Posted on April 8, 2008 by kfarr

So, Facebook knows my favorite TV shows, my favorite authors, my favorite music, my zip code, telephone number, gender, age, work history, education history, friends and personal pictures. Given all this information, you’d think that Facebook would be able to … Continue reading →

Posted in internets, marketing, tech | Tagged ads, advertisements, agencies, agency, book, capital, digital, face, facebook, fb, funding, internet, internets, media, nbc, office, online, over, overvalued, shows, spending, tech, the office, tv, valley, valleywag, valuation, valued, vc, venture, zuckerburg | Leave a comment

Driving highlights

Posted on April 8, 2008 by kfarr

I only worked 2 days this week as I had an interview during my regular Tuesday shift. The City was busy, especially Monday morning. The 2008 RSA Security conference started Monday at Moscone Center. I was surprised to hear a … Continue reading →

Posted in happiness, taxi, work | Tagged agency, baseball, cab, chase, city, crown vic, crown victoria, day, driving, explorer, ford, giants, happiness, opener, police, police chase, san francisco, sf, sf giants, society, state, taxes, taxi, taxicab, view, young, youth | Leave a comment

Google makes a better online ad manager. (Oh, and it’s free.)

Posted on March 13, 2008 by kfarr

When I worked in ad agency land, one of the most excruciating parts of my job was working with poor, poor web interfaces to accomplish relatively simple tasks. This was severely magnified by our lack of bandwidth which slowed down … Continue reading →

Posted in internets, marketing, media, tech | Tagged ad, agencies, agency, ajax, app, as, asp, banner, click, client, cpm, display, double, doubleclick, end-user, experience, flow, google, html, interface, lamp, manager, mysql, online, php, process, process flow, server, service, software, software as a service, ui, user, web | 1 Comment

1 + 1 = 3 when online and traditional media outlets mix well. (Often they don’t.)

Posted on January 3, 2008 by kfarr

APM’s Marketplace reports the owners of The Weather Channel, Landmark Communications, are putting the channel up on the auction block. As Marketplace puts it, the forecast: lucrative. Porter Bibb, the head of an investment company that tried to purchase The … Continue reading →

Posted in marketing, media | Tagged ads, advertisements, agencies, agency, auction, cable, cable channel, channel, cross, cross channel, cross media, dual, for sale, media, medium, mediums, mix, online, revenue, sale, the weather channel, twc, weather | Leave a comment

We need more useful transit maps in the Bay Area. Here are a few.

Posted on December 27, 2007 by kfarr

Most transit maps of Bay Area and City transit systems suck. Some are misleading. It seems like everyone that moves to San Francisco checks out the Muni service map (warning, large GIF file) and responds with joy! “Wow, look at … Continue reading →

Posted in marketing, transit | Tagged agency, bart, bus, caltrain, gui, guide, heavy rail, interface, light rail, lrt, maps, muni, public, public transit, public transportation, rail, route, route map, san francisco, schedule, service, sf, transit, transport, transportation, user, user interface, user oriented | Leave a comment

A day in the life of… an ad agency minion?

Posted on December 15, 2007 by kfarr

On this blog, I often write a quick summary of what happens during my shift as a taxi driver in the City. Sometimes I’ll pick up friendly yuppies going to a baseball game. Sometimes I’ll pick up a transgender prostitute … Continue reading →

Posted in marketing, work | Tagged ad agency, ads, advertising, agency, boring, clients, coffee, corporate, creative, flash, inefficiency, labor, marketing, mcdonald's, media, media agency, minion, omnicom, online, waste | 3 Comments