Tag Archives: cross

1 + 1 = 3 when online and traditional media outlets mix well. (Often they don’t.)

APM’s Marketplace reports the owners of The Weather Channel, Landmark Communications, are putting the channel up on the auction block. As Marketplace puts it, the forecast: lucrative. Porter Bibb, the head of an investment company that tried to purchase The … Continue reading

Posted in marketing, media | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment