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Tag Archives: auction
1 + 1 = 3 when online and traditional media outlets mix well. (Often they don’t.)
APM’s Marketplace reports the owners of The Weather Channel, Landmark Communications, are putting the channel up on the auction block. As Marketplace puts it, the forecast: lucrative. Porter Bibb, the head of an investment company that tried to purchase The … Continue reading
Posted in marketing, media
Tagged ads, advertisements, agencies, agency, auction, cable, cable channel, channel, cross, cross channel, cross media, dual, for sale, media, medium, mediums, mix, online, revenue, sale, the weather channel, twc, weather
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Crazy Idea: 700 MHz may be better suited to challenge cable/satellite operators, not mobile operators.
In 2006 the United States’ Federal Communications Commission decided to axe analog television. Analog TV, the kind of TV you received before you had cable and tweaked with rabbit-ear antennas, will go dark in 2009. Broadcasters have been transitioning to … Continue reading
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