Tag Archives: google

Fetch OAuth Authenticated YouTube API Version 2.0 Requests with GData-Python-Client, Including Insight

Posted on October 26, 2010 by kfarr

We’ve been using Google’s GData-Python-Client library to connect our VidCaster client accounts to YouTube, which allows for neat operations like importing* and exporting of video. A key component of VidCaster is to provide simple aggregated video analytics to our users, … Continue reading →

Posted in tech, work | Tagged analytics, api, client library, csv, django, gdata, google, insight, oauth, online video, python, python-gdata-client, statistics, stats, v20, version 2, vidcaster, video, youtube | Leave a comment

I propose a new online ad metric: seconds per impression

Posted on May 28, 2008 by kfarr

Online ad sales reps enjoy using the term “engagement” in their sales pitches. “OurSite.com’s users are highly engaged with our content, and so shall they be with your ads!” What does “engagement” really mean? Some part is puffery — it’s … Continue reading →

Posted in marketing, media | Tagged ad, ad agency, advertising, agencies, agency, analytics, buyer, buying, consultant, consulting, cpi, cpm, creative, ctr, dart, digital, doubleclick, google, media, metric, metrics, myspace, nytimes, online, planning, publisher, statistics, stats, strategies, strategy, youtube | 4 Comments

TV, online video ad buys approach convergence already enjoyed by end-users.

Posted on May 9, 2008 by kfarr

In the world of online buying of offline video ads, Google announced they’ve publicly released their experimental TV ad buying service. TV buying is now integrated with an advertiser’s existing AdWords buying interface, making buying as simple as they did … Continue reading →

Posted in internets, marketing, media | Tagged ad, ads, advertise, advertisement, adwords, buy, buying, cable, commercial, content, converge, convergence, cpm, end-user, flash, google, iab, media, monetization, offline, online, overlay, runner, smart, smartbrief, spot, spotrunner, standard, stream, technology, traditional, tv, vid, video, words | Leave a comment

Google makes a better online ad manager. (Oh, and it’s free.)

Posted on March 13, 2008 by kfarr

When I worked in ad agency land, one of the most excruciating parts of my job was working with poor, poor web interfaces to accomplish relatively simple tasks. This was severely magnified by our lack of bandwidth which slowed down … Continue reading →

Posted in internets, marketing, media, tech | Tagged ad, agencies, agency, ajax, app, as, asp, banner, click, client, cpm, display, double, doubleclick, end-user, experience, flow, google, html, interface, lamp, manager, mysql, online, php, process, process flow, server, service, software, software as a service, ui, user, web | 1 Comment

MSFT eating YHOO is about display ads, not search.

Posted on February 4, 2008 by kfarr

Okay, we all know the big news: Microsoft wants Yahoo. In fact, it has been the only topic visible ‘above the fold’ of The New York Times’ tech page for the past few days. Michael Krasny whipped out a KQED … Continue reading →

Posted in internets, marketing, media, tech | Tagged acquire, acquisition, ad, advertisement, agencies, antitrust, banner, business, buy, display, equity, goog, google, government, media, merger, microsoft, msft, offer, policy, purchase, regulation, shares, stock, tech, yahoo, yhoo | 2 Comments

Crazy Idea: 700 MHz may be better suited to challenge cable/satellite operators, not mobile operators.

Posted on December 20, 2007 by kfarr

In 2006 the United States’ Federal Communications Commission decided to axe analog television. Analog TV, the kind of TV you received before you had cable and tweaked with rabbit-ear antennas, will go dark in 2009. Broadcasters have been transitioning to … Continue reading →

Posted in econ, internets, tech | Tagged 700, 700 mhz, at&t, auction, bid, broadband, cell, cingular, electromagnetic, fcc, google, megahertz, mhz, mobile, nextel, phone, spectrum, sprint, t-mobile, television, verizon, wireless | 3 Comments