Tag Archives: buy

TV, online video ad buys approach convergence already enjoyed by end-users.

Posted on May 9, 2008 by kfarr

In the world of online buying of offline video ads, Google announced they’ve publicly released their experimental TV ad buying service. TV buying is now integrated with an advertiser’s existing AdWords buying interface, making buying as simple as they did … Continue reading →

Posted in internets, marketing, media | Tagged ad, ads, advertise, advertisement, adwords, buy, buying, cable, commercial, content, converge, convergence, cpm, end-user, flash, google, iab, media, monetization, offline, online, overlay, runner, smart, smartbrief, spot, spotrunner, standard, stream, technology, traditional, tv, vid, video, words | Leave a comment

MSFT eating YHOO is about display ads, not search.

Posted on February 4, 2008 by kfarr

Okay, we all know the big news: Microsoft wants Yahoo. In fact, it has been the only topic visible ‘above the fold’ of The New York Times’ tech page for the past few days. Michael Krasny whipped out a KQED … Continue reading →

Posted in internets, marketing, media, tech | Tagged acquire, acquisition, ad, advertisement, agencies, antitrust, banner, business, buy, display, equity, goog, google, government, media, merger, microsoft, msft, offer, policy, purchase, regulation, shares, stock, tech, yahoo, yhoo | 2 Comments

Tag Archives: buy

TV, online video ad buys approach convergence already enjoyed by end-users.

MSFT eating YHOO is about display ads, not search.

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