Tag Archives: vid

Thoughts on group ownership with unfunded startups

Posted on August 14, 2008 by kfarr

Good news! Steve and I finally released our website, VidSF.com, to the public. More good news! We had a great initial meeting with content producers. We recruited them via craigslist and we made absolutely clear that a) we are unfunded … Continue reading →

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TV, online video ad buys approach convergence already enjoyed by end-users.

Posted on May 9, 2008 by kfarr

In the world of online buying of offline video ads, Google announced they’ve publicly released their experimental TV ad buying service. TV buying is now integrated with an advertiser’s existing AdWords buying interface, making buying as simple as they did … Continue reading →

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Revver’s sale at a loss indicates online video monetization is difficult. (Not impossible.)

Posted on February 21, 2008 by kfarr

The WSJ among others reported on Revver’s sale to LiveUniverse for $5 million, a loss from the total of $12.7 MM invested in the project. What went wrong with Revver? Clear overspend: I’m confused as to why they needed $12.7 … Continue reading →

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