Tag Archives: banner

Online ad networks: Good, bad, in-between?

Posted on April 18, 2008 by kfarr

PaidContent.org has a great rundown of differing views regarding online advertising networks. Any analysis I could make is already well reflected in the collected views, so without further ado here it is: Link

Posted in internets, marketing, media | Tagged ad, ads, advertising, banner, banner ad, campaign, click, cost, cpm, ctr, digital, direct, direct response, display, impression, imps, internet, marketing, online, response, return, roi, search | Leave a comment

Google makes a better online ad manager. (Oh, and it’s free.)

Posted on March 13, 2008 by kfarr

When I worked in ad agency land, one of the most excruciating parts of my job was working with poor, poor web interfaces to accomplish relatively simple tasks. This was severely magnified by our lack of bandwidth which slowed down … Continue reading →

Posted in internets, marketing, media, tech | Tagged ad, agencies, agency, ajax, app, as, asp, banner, click, client, cpm, display, double, doubleclick, end-user, experience, flow, google, html, interface, lamp, manager, mysql, online, php, process, process flow, server, service, software, software as a service, ui, user, web | 1 Comment

Newspapers losing relevance in users’ everyday lives.

Posted on February 21, 2008 by kfarr

Editor and Publisher says newspapers no longer hold relevance in end-user’s daily lives. TRUE. Newspapers cling to their old function as news reporters, but end-users want more. They want to hear about events that affect their lives and their communities … Continue reading →

Posted in internets, media | Tagged ads, advertisers, banner, buying, conversion, cost, cpm, display, impression, media, news, newspapers, online, page, per, rate, relevance, revenue, search, views, web | 1 Comment

MSFT eating YHOO is about display ads, not search.

Posted on February 4, 2008 by kfarr

Okay, we all know the big news: Microsoft wants Yahoo. In fact, it has been the only topic visible ‘above the fold’ of The New York Times’ tech page for the past few days. Michael Krasny whipped out a KQED … Continue reading →

Posted in internets, marketing, media, tech | Tagged acquire, acquisition, ad, advertisement, agencies, antitrust, banner, business, buy, display, equity, goog, google, government, media, merger, microsoft, msft, offer, policy, purchase, regulation, shares, stock, tech, yahoo, yhoo | 2 Comments