Tag Archives: cpm

Examiner print daily is heaven, Examiner online is hell. Why?

Posted on May 28, 2008 by kfarr

The current iteration of the San Francisco Examiner — the free, tabloid-sized print daily focused primarily on San Francisco news and events — is top notch. It’s a quick read, conveniently sized and simple but effective in delivering a local … Continue reading →

Posted in internets, media | Tagged ads, chronicle, cpm, daily, digital, examiner, industry, journalism, journalist, media, news, newspaper, online, pageviews, print, reporters, revenue, san francisco, sf, sfgate, stories, the examiner, views, web | 2 Comments

I propose a new online ad metric: seconds per impression

Posted on May 28, 2008 by kfarr

Online ad sales reps enjoy using the term “engagement” in their sales pitches. “OurSite.com’s users are highly engaged with our content, and so shall they be with your ads!” What does “engagement” really mean? Some part is puffery — it’s … Continue reading →

Posted in marketing, media | Tagged ad, ad agency, advertising, agencies, agency, analytics, buyer, buying, consultant, consulting, cpi, cpm, creative, ctr, dart, digital, doubleclick, google, media, metric, metrics, myspace, nytimes, online, planning, publisher, statistics, stats, strategies, strategy, youtube | 4 Comments

TV, online video ad buys approach convergence already enjoyed by end-users.

Posted on May 9, 2008 by kfarr

In the world of online buying of offline video ads, Google announced they’ve publicly released their experimental TV ad buying service. TV buying is now integrated with an advertiser’s existing AdWords buying interface, making buying as simple as they did … Continue reading →

Posted in internets, marketing, media | Tagged ad, ads, advertise, advertisement, adwords, buy, buying, cable, commercial, content, converge, convergence, cpm, end-user, flash, google, iab, media, monetization, offline, online, overlay, runner, smart, smartbrief, spot, spotrunner, standard, stream, technology, traditional, tv, vid, video, words | Leave a comment

Online ad networks: Good, bad, in-between?

Posted on April 18, 2008 by kfarr

PaidContent.org has a great rundown of differing views regarding online advertising networks. Any analysis I could make is already well reflected in the collected views, so without further ado here it is: Link

Posted in internets, marketing, media | Tagged ad, ads, advertising, banner, banner ad, campaign, click, cost, cpm, ctr, digital, direct, direct response, display, impression, imps, internet, marketing, online, response, return, roi, search | Leave a comment

Google makes a better online ad manager. (Oh, and it’s free.)

Posted on March 13, 2008 by kfarr

When I worked in ad agency land, one of the most excruciating parts of my job was working with poor, poor web interfaces to accomplish relatively simple tasks. This was severely magnified by our lack of bandwidth which slowed down … Continue reading →

Posted in internets, marketing, media, tech | Tagged ad, agencies, agency, ajax, app, as, asp, banner, click, client, cpm, display, double, doubleclick, end-user, experience, flow, google, html, interface, lamp, manager, mysql, online, php, process, process flow, server, service, software, software as a service, ui, user, web | 1 Comment

Revver’s sale at a loss indicates online video monetization is difficult. (Not impossible.)

Posted on February 21, 2008 by kfarr

The WSJ among others reported on Revver’s sale to LiveUniverse for $5 million, a loss from the total of $12.7 MM invested in the project. What went wrong with Revver? Clear overspend: I’m confused as to why they needed $12.7 … Continue reading →

Posted in internets, media | Tagged ads, advertisements, advertising, cost, cost per impression, cpm, formats, impression, monetization, online, online video, per, platform, revver, sf, sharing, vid, video, vidsf | Leave a comment

Newspapers losing relevance in users’ everyday lives.

Posted on February 21, 2008 by kfarr

Editor and Publisher says newspapers no longer hold relevance in end-user’s daily lives. TRUE. Newspapers cling to their old function as news reporters, but end-users want more. They want to hear about events that affect their lives and their communities … Continue reading →

Posted in internets, media | Tagged ads, advertisers, banner, buying, conversion, cost, cpm, display, impression, media, news, newspapers, online, page, per, rate, relevance, revenue, search, views, web | 1 Comment