Tag Archives: impression

Online ad networks: Good, bad, in-between?

Posted on April 18, 2008 by kfarr

PaidContent.org has a great rundown of differing views regarding online advertising networks. Any analysis I could make is already well reflected in the collected views, so without further ado here it is: Link

Posted in internets, marketing, media | Tagged ad, ads, advertising, banner, banner ad, campaign, click, cost, cpm, ctr, digital, direct, direct response, display, impression, imps, internet, marketing, online, response, return, roi, search | Leave a comment

Revver’s sale at a loss indicates online video monetization is difficult. (Not impossible.)

Posted on February 21, 2008 by kfarr

The WSJ among others reported on Revver’s sale to LiveUniverse for $5 million, a loss from the total of $12.7 MM invested in the project. What went wrong with Revver? Clear overspend: I’m confused as to why they needed $12.7 … Continue reading →

Posted in internets, media | Tagged ads, advertisements, advertising, cost, cost per impression, cpm, formats, impression, monetization, online, online video, per, platform, revver, sf, sharing, vid, video, vidsf | Leave a comment

Newspapers losing relevance in users’ everyday lives.

Posted on February 21, 2008 by kfarr

Editor and Publisher says newspapers no longer hold relevance in end-user’s daily lives. TRUE. Newspapers cling to their old function as news reporters, but end-users want more. They want to hear about events that affect their lives and their communities … Continue reading →

Posted in internets, media | Tagged ads, advertisers, banner, buying, conversion, cost, cpm, display, impression, media, news, newspapers, online, page, per, rate, relevance, revenue, search, views, web | 1 Comment

Tag Archives: impression

Online ad networks: Good, bad, in-between?

Revver’s sale at a loss indicates online video monetization is difficult. (Not impossible.)

Newspapers losing relevance in users’ everyday lives.

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