Monthly Archives: May 2008

I propose a new online ad metric: seconds per impression

Online ad sales reps enjoy using the term “engagement” in their sales pitches. “OurSite.com’s users are highly engaged with our content, and so shall they be with your ads!” What does “engagement” really mean? Some part is puffery — it’s … Continue reading

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More Bay to Breakers

This is a continuation of a previous post. Toward the end of my shift, around 3pm, I picked up an elderly Chinese couple hailing on the street downtown. They were heading all the way out to the deep Richmond on … Continue reading

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Driving Bay to Breakers

This weekend the City hosted its annual Bay to Breakers run. Bay to Breakers (B2B) is a 7 mile run through the heart of San Francisco. B2B starts from the east (bay) side of the City at the Embarcadero and … Continue reading

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Driving in the City is beautiful.

I eeked by on Sunday with my lowest Sunday earnings in a long, long time — only $87. This was offset by better than usual earnings Monday and Tuesday, both over $170 (over average). I notice that fares run together … Continue reading

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Last.fm + iPod = Profit?

Last.fm is a top-rate music streaming service that suggests music based on your previous last.fm plays, songs you play in iTunes (“scrobbling”), and songs your friends like. But, it’s frustratingly tied to your computer. You have to listen to via … Continue reading

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It’s official: the undergraduate degree is the new high school diploma.

It hit me when I saw this craigslist post for a Yelp data entry job. Responsibilities: •Reviewing and researching business data •Accurately/flawlessly updating business information Requirements: •BA/BS degree •Attention to detail with the ability to complete a large volume of … Continue reading

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Mayor Newsom’s crazy ‘take back the streets’ idea is well founded but slightly misguided.

The Chronicle reported on Mayor Newsom’s idea to turn a good portion of the Embarcadero into a pedestrian-only safe zone during certain times of the weekend. This is similar to the City’s current closing of JFK Drive in Golden Gate … Continue reading

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