Tag Archives: creative

I propose a new online ad metric: seconds per impression

Posted on May 28, 2008 by kfarr

Online ad sales reps enjoy using the term “engagement” in their sales pitches. “OurSite.com’s users are highly engaged with our content, and so shall they be with your ads!” What does “engagement” really mean? Some part is puffery — it’s … Continue reading →

Posted in marketing, media | Tagged ad, ad agency, advertising, agencies, agency, analytics, buyer, buying, consultant, consulting, cpi, cpm, creative, ctr, dart, digital, doubleclick, google, media, metric, metrics, myspace, nytimes, online, planning, publisher, statistics, stats, strategies, strategy, youtube | 4 Comments

Driving highlights

Posted on May 2, 2008 by kfarr

I had a beautiful set of days to drive a cab in the City. Sunny and 60s is the perfect weather. Above 60s and the greenhouse effect of the car windows makes it a bit too warm. I picked up … Continue reading →

Posted in happiness, politics, taxi, work | Tagged buddha, buddhism, bureaucracy, bureaucratic, bureaucratic unit, cab, cabbie, city, creative, driving, entity, for-profit, forum, governing, government, graveyard, kqed, management, morning, municipal, non-profit, officer, operated, organization, organizational, owned, police, profit, rush, san francisco, sf, sfpd, shift, strategy, structure, taxi, taxicab, tree, unit, zen | Leave a comment

Radiolab: another great radio show

Posted on April 24, 2008 by kfarr

I recently stumbled upon another great radio show: Radiolab. Radiolab tries to explain things. Big things. Philosophy and science things. Radiolab features a simple theme for each episode such as Love, Pop Music, or Deception. My initial frustration while listening … Continue reading →

Posted in happiness, media | Tagged american, apm, audio, crazy, creative, design, explanation, feed, free, lab, law, love, media, mp3, music, national, npr, philosophy, podcast, pop, program, programme, public, radio, radiolab, research, rss, science, smart, talk, themed, themes, thought, thoughtful, unique | 1 Comment

Thanks for your 3 months of work on the competitive analysis, Suzy. Let’s meet at 3:30 tomorrow and figure out how to implement!

Posted on December 30, 2007 by kfarr

Here’s a great interview with Columbia University professor of management William Dugan about why brainstorming doesn’t always serve our needs as well as it could. I echo some of his thoughts from my personal experience below. Surely you’ve had these … Continue reading →

Posted in econ | Tagged analysis, brainstorm, brainstorming, business, creative, discussion, flow, generation, ideas, implementation, management, managing, meetings, planning, strategic thinking, strategy, techniques, thinking, though | 1 Comment

A day in the life of… an ad agency minion?

Posted on December 15, 2007 by kfarr

On this blog, I often write a quick summary of what happens during my shift as a taxi driver in the City. Sometimes I’ll pick up friendly yuppies going to a baseball game. Sometimes I’ll pick up a transgender prostitute … Continue reading →

Posted in marketing, work | Tagged ad agency, ads, advertising, agency, boring, clients, coffee, corporate, creative, flash, inefficiency, labor, marketing, mcdonald's, media, media agency, minion, omnicom, online, waste | 3 Comments

MUNI Haikus

Posted on November 12, 2007 by kfarr

Haikus about MUNI, just like the title says. Organized by bus line. My favorite from the 1 California (outside my window): pings, sci-fi noises 1 California zooms by not 1am yet –bobboman Link

Posted in transit | Tagged creative, haiku, muni, poem, prose, text, writing | Leave a comment