Tag Archives: creative

I propose a new online ad metric: seconds per impression

Online ad sales reps enjoy using the term “engagement” in their sales pitches. “OurSite.com’s users are highly engaged with our content, and so shall they be with your ads!” What does “engagement” really mean? Some part is puffery — it’s … Continue reading

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Driving highlights

I had a beautiful set of days to drive a cab in the City. Sunny and 60s is the perfect weather. Above 60s and the greenhouse effect of the car windows makes it a bit too warm. I picked up … Continue reading

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Radiolab: another great radio show

I recently stumbled upon another great radio show: Radiolab. Radiolab tries to explain things. Big things. Philosophy and science things. Radiolab features a simple theme for each episode such as Love, Pop Music, or Deception. My initial frustration while listening … Continue reading

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Thanks for your 3 months of work on the competitive analysis, Suzy. Let’s meet at 3:30 tomorrow and figure out how to implement!

Here’s a great interview with Columbia University professor of management William Dugan about why brainstorming doesn’t always serve our needs as well as it could. I echo some of his thoughts from my personal experience below. Surely you’ve had these … Continue reading

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A day in the life of… an ad agency minion?

On this blog, I often write a quick summary of what happens during my shift as a taxi driver in the City. Sometimes I’ll pick up friendly yuppies going to a baseball game. Sometimes I’ll pick up a transgender prostitute … Continue reading

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MUNI Haikus

Haikus about MUNI, just like the title says. Organized by bus line. My favorite from the 1 California (outside my window): pings, sci-fi noises 1 California zooms by not 1am yet –bobboman Link

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