Tag Archives: strategy

I propose a new online ad metric: seconds per impression

Online ad sales reps enjoy using the term “engagement” in their sales pitches. “OurSite.com’s users are highly engaged with our content, and so shall they be with your ads!” What does “engagement” really mean? Some part is puffery — it’s … Continue reading

Advertisement

Posted in marketing, media | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 4 Comments

Driving highlights

I had a beautiful set of days to drive a cab in the City. Sunny and 60s is the perfect weather. Above 60s and the greenhouse effect of the car windows makes it a bit too warm. I picked up … Continue reading

Posted in happiness, politics, taxi, work | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Thanks for your 3 months of work on the competitive analysis, Suzy. Let’s meet at 3:30 tomorrow and figure out how to implement!

Here’s a great interview with Columbia University professor of management William Dugan about why brainstorming doesn’t always serve our needs as well as it could. I echo some of his thoughts from my personal experience below. Surely you’ve had these … Continue reading

Posted in econ | Tagged , , , , , , , , , , , , , , , , , , | 1 Comment