Category Archives: marketing

Nintendo keeps DS fresh, mixes it with spectator sports.

I really like my Nintendo DS. I’ll admit, though — I waft in and out of regular DS play as I beat or get tired of games. There can be big gaps before I find another game that re-ignites my … Continue reading

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MSFT eating YHOO is about display ads, not search.

Okay, we all know the big news: Microsoft wants Yahoo. In fact, it has been the only topic visible ‘above the fold’ of The New York Times’ tech page for the past few days. Michael Krasny whipped out a KQED … Continue reading

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Bike coalition makes good signage.

I like good signage. Good signage is clear in communicating a simple point or set of points. Good signage is a rare find. I was surprised to see these well-designed signs posted at the cab garage when I went into … Continue reading

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DTV Transition ads are confusing, ineffective.

The National Association of Broadcasters has commissioned 30 second advertisements meant to warn consumers about the impending shift from analog to digital only television transmissions. This DTV transition will render analog TV over-the-air broadcasts — those received by TVs connected … Continue reading

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1 + 1 = 3 when online and traditional media outlets mix well. (Often they don’t.)

APM’s Marketplace reports the owners of The Weather Channel, Landmark Communications, are putting the channel up on the auction block. As Marketplace puts it, the forecast: lucrative. Porter Bibb, the head of an investment company that tried to purchase The … Continue reading

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We need more useful transit maps in the Bay Area. Here are a few.

Most transit maps of Bay Area and City transit systems suck. Some are misleading. It seems like everyone that moves to San Francisco checks out the Muni service map (warning, large GIF file) and responds with joy! “Wow, look at … Continue reading

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Is Fair Trade coffee really ‘fair’?

Is Fair Trade coffee really ‘fair’? The short answer: no. EconTalk’s Russ Roberts chats with Duke Econ Prof Michael Munger about the concept of Fair Trade Coffee. It’s a very difficult challenge to ensure that a consumer price increase correlates … Continue reading

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