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Tag Archives: ad agency
I propose a new online ad metric: seconds per impression
Online ad sales reps enjoy using the term “engagement” in their sales pitches. “OurSite.com’s users are highly engaged with our content, and so shall they be with your ads!” What does “engagement” really mean? Some part is puffery — it’s … Continue reading →
Posted in marketing, media
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Tagged ad, ad agency, advertising, agencies, agency, analytics, buyer, buying, consultant, consulting, cpi, cpm, creative, ctr, dart, digital, doubleclick, google, media, metric, metrics, myspace, nytimes, online, planning, publisher, statistics, stats, strategies, strategy, youtube
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4 Comments
A day in the life of… an ad agency minion?
On this blog, I often write a quick summary of what happens during my shift as a taxi driver in the City. Sometimes I’ll pick up friendly yuppies going to a baseball game. Sometimes I’ll pick up a transgender prostitute … Continue reading →
Posted in marketing, work
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Tagged ad agency, ads, advertising, agency, boring, clients, coffee, corporate, creative, flash, inefficiency, labor, marketing, mcdonald's, media, media agency, minion, omnicom, online, waste
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3 Comments
kfarr 