Tag Archives: nytimes

The sky is not falling

Posted on August 20, 2011 by kfarr

I am writing to share some reactions to Claire Cain Miller’s piece in the New York Times, “Silicon Valley Booms but Worries About a New Bust.” I met Claire at the Founder Showcase event she mentions in her article and … Continue reading →

Posted in econ, internets, media, tech, work | Tagged boom, bust, farr, fundraising, gross margin, kfarr, kieran, new york, new york times, nyt, nytimes, quote, saas, silicon valley | 4 Comments

I propose a new online ad metric: seconds per impression

Posted on May 28, 2008 by kfarr

Online ad sales reps enjoy using the term “engagement” in their sales pitches. “OurSite.com’s users are highly engaged with our content, and so shall they be with your ads!” What does “engagement” really mean? Some part is puffery — it’s … Continue reading →

Posted in marketing, media | Tagged ad, ad agency, advertising, agencies, agency, analytics, buyer, buying, consultant, consulting, cpi, cpm, creative, ctr, dart, digital, doubleclick, google, media, metric, metrics, myspace, nytimes, online, planning, publisher, statistics, stats, strategies, strategy, youtube | 4 Comments

Tag Archives: nytimes

The sky is not falling

I propose a new online ad metric: seconds per impression

Archives

Meta