Tag Archives: nytimes

The sky is not falling

I am writing to share some reactions to Claire Cain Miller’s piece in the New York Times, “Silicon Valley Booms but Worries About a New Bust.” I met Claire at the Founder Showcase event she mentions in her article and … Continue reading

Posted in econ, internets, media, tech, work | Tagged , , , , , , , , , , , , , | 4 Comments

I propose a new online ad metric: seconds per impression

Online ad sales reps enjoy using the term “engagement” in their sales pitches. “OurSite.com’s users are highly engaged with our content, and so shall they be with your ads!” What does “engagement” really mean? Some part is puffery — it’s … Continue reading

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Posted in marketing, media | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 4 Comments