Category Archives: media

I propose a new online ad metric: seconds per impression

Online ad sales reps enjoy using the term “engagement” in their sales pitches. “OurSite.com’s users are highly engaged with our content, and so shall they be with your ads!” What does “engagement” really mean? Some part is puffery — it’s … Continue reading

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Last.fm + iPod = Profit?

Last.fm is a top-rate music streaming service that suggests music based on your previous last.fm plays, songs you play in iTunes (“scrobbling”), and songs your friends like. But, it’s frustratingly tied to your computer. You have to listen to via … Continue reading

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TV, online video ad buys approach convergence already enjoyed by end-users.

In the world of online buying of offline video ads, Google announced they’ve publicly released their experimental TV ad buying service. TV buying is now integrated with an advertiser’s existing AdWords buying interface, making buying as simple as they did … Continue reading

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Indiana University students like Obama.

I try to keep up with news back home in Indiana but have done so especially of late as Hillary and Obama duke it out in the Hoosier State. I was happy to come across the below clips produced by … Continue reading

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Radiolab: another great radio show

I recently stumbled upon another great radio show: Radiolab. Radiolab tries to explain things. Big things. Philosophy and science things. Radiolab features a simple theme for each episode such as Love, Pop Music, or Deception. My initial frustration while listening … Continue reading

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Online ad networks: Good, bad, in-between?

PaidContent.org has a great rundown of differing views regarding online advertising networks. Any analysis I could make is already well reflected in the collected views, so without further ado here it is: Link

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“Energy independence” is silly. We must use less energy regardless of its source.

My unwavering allegiance to the American Public Media radio program Marketplace was made ever tighter by a clear and compelling opinion piece by Jerry Taylor of the Cato Institute. The piece is written so concisely I can do no better … Continue reading

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