Tag Archives: media

Driving: Lawyers, reporters and crackheads, oh my.

Posted on June 4, 2008 by kfarr

Sunday was a busy and good day, buoyed by City events and nice weather. Monday and Tuesday were a bit slow. As usual, I picked up a few lawyers going to or from work. (Work seems to always be the … Continue reading →

Posted in media, taxi, work | Tagged addict, bavc, bayvac, blog, blogging, ca, cab, cabbie, california, Canada, cocaine, com, crack, crackheads, cray, dot, driving, drug, drugs, internets, law, law school, lawyers, local, market, media, news, Philippines, reporters, reporting, san francisco, school, sf, soma, south, south of market, startup, taxi, taxicab, television, tender, tenderloin, tendersoma, tourism, tv | 3 Comments

Station Manager of 91.7 KALW San Francisco reaches out to listeners.

Posted on May 29, 2008 by kfarr

During my Tuesday shift I was pleasantly surprised to hear a radio station manager speaking directly to listeners for an extended period of time about the state of the station. In the past, I’ve heard station managers speak during pledge … Continue reading →

Posted in media | Tagged 88.5, 91.7, alternative, am, bbc, broadcast, coverage, events, fcc, fm, harry shearer, kalw, kqed, local, media, modulation, national, news, npr, public, public radio, radio, regulation, san francisco, service, sf, sfusd, views, world | Leave a comment

Examiner print daily is heaven, Examiner online is hell. Why?

Posted on May 28, 2008 by kfarr

The current iteration of the San Francisco Examiner — the free, tabloid-sized print daily focused primarily on San Francisco news and events — is top notch. It’s a quick read, conveniently sized and simple but effective in delivering a local … Continue reading →

Posted in internets, media | Tagged ads, chronicle, cpm, daily, digital, examiner, industry, journalism, journalist, media, news, newspaper, online, pageviews, print, reporters, revenue, san francisco, sf, sfgate, stories, the examiner, views, web | 2 Comments

I propose a new online ad metric: seconds per impression

Posted on May 28, 2008 by kfarr

Online ad sales reps enjoy using the term “engagement” in their sales pitches. “OurSite.com’s users are highly engaged with our content, and so shall they be with your ads!” What does “engagement” really mean? Some part is puffery — it’s … Continue reading →

Posted in marketing, media | Tagged ad, ad agency, advertising, agencies, agency, analytics, buyer, buying, consultant, consulting, cpi, cpm, creative, ctr, dart, digital, doubleclick, google, media, metric, metrics, myspace, nytimes, online, planning, publisher, statistics, stats, strategies, strategy, youtube | 4 Comments

TV, online video ad buys approach convergence already enjoyed by end-users.

Posted on May 9, 2008 by kfarr

In the world of online buying of offline video ads, Google announced they’ve publicly released their experimental TV ad buying service. TV buying is now integrated with an advertiser’s existing AdWords buying interface, making buying as simple as they did … Continue reading →

Posted in internets, marketing, media | Tagged ad, ads, advertise, advertisement, adwords, buy, buying, cable, commercial, content, converge, convergence, cpm, end-user, flash, google, iab, media, monetization, offline, online, overlay, runner, smart, smartbrief, spot, spotrunner, standard, stream, technology, traditional, tv, vid, video, words | Leave a comment

You’re richer than you think.

Posted on April 30, 2008 by kfarr

While sitting in the queue to pay the toll for the Bay Bridge Monday, I heard two great counterintuitive pieces on KQED. The first was a thoughtful comparison between our quality of life now compared to the distant past. It … Continue reading →

Posted in econ, happiness | Tagged american, bank, card, costs, credit, credit card, debt, econ, economics, expenses, home, income, increase, input, interest, leader, life, living, loan, media, national, npr, of, outlay, output, pay, personal, personal debt, public, quality, radio, rate, ruler, salary, savings | Leave a comment

Radiolab: another great radio show

Posted on April 24, 2008 by kfarr

I recently stumbled upon another great radio show: Radiolab. Radiolab tries to explain things. Big things. Philosophy and science things. Radiolab features a simple theme for each episode such as Love, Pop Music, or Deception. My initial frustration while listening … Continue reading →

Posted in happiness, media | Tagged american, apm, audio, crazy, creative, design, explanation, feed, free, lab, law, love, media, mp3, music, national, npr, philosophy, podcast, pop, program, programme, public, radio, radiolab, research, rss, science, smart, talk, themed, themes, thought, thoughtful, unique | 1 Comment

Finally, I see a relevant advertisement on Facebook.

Posted on April 8, 2008 by kfarr

So, Facebook knows my favorite TV shows, my favorite authors, my favorite music, my zip code, telephone number, gender, age, work history, education history, friends and personal pictures. Given all this information, you’d think that Facebook would be able to … Continue reading →

Posted in internets, marketing, tech | Tagged ads, advertisements, agencies, agency, book, capital, digital, face, facebook, fb, funding, internet, internets, media, nbc, office, online, over, overvalued, shows, spending, tech, the office, tv, valley, valleywag, valuation, valued, vc, venture, zuckerburg | Leave a comment

Teen killed Sunday in bright daylight. Chronicle doesn’t report it?

Posted on March 10, 2008 by kfarr

San Francisco is really a tale of two cities: the yuppie, high income, peaceful facade of the northern and western edge of town, and the rougher, minority majority, low income Bay View/Hunters Point district. But, you’d think that the San … Continue reading →

Posted in media, politics | Tagged bay view, bayview, degree, first, gun, hunters, hunters point, local, media, murder, newspaper, point, report, san francisco, sf, shot, violence | 3 Comments

Newspapers losing relevance in users’ everyday lives.

Posted on February 21, 2008 by kfarr

Editor and Publisher says newspapers no longer hold relevance in end-user’s daily lives. TRUE. Newspapers cling to their old function as news reporters, but end-users want more. They want to hear about events that affect their lives and their communities … Continue reading →

Posted in internets, media | Tagged ads, advertisers, banner, buying, conversion, cost, cpm, display, impression, media, news, newspapers, online, page, per, rate, relevance, revenue, search, views, web | 1 Comment