Posts Tagged ‘media’

Sunday was a busy and good day, buoyed by City events and nice weather. Monday and Tuesday were a bit slow. As usual, I picked up a few lawyers going to or from work. (Work seems to always be the destination or origin for lawyers in my cab.) One lawyer was late for work but [...]


During my Tuesday shift I was pleasantly surprised to hear a radio station manager speaking directly to listeners for an extended period of time about the state of the station. In the past, I’ve heard station managers speak during pledge drives, but pledge drives offer a relatively small subject of conversation when compared to an [...]


The current iteration of the San Francisco Examiner — the free, tabloid-sized print daily focused primarily on San Francisco news and events — is top notch. It’s a quick read, conveniently sized and simple but effective in delivering a local news update. Here’s a sample: Sure, the Examiner won’t win any awards for ground breaking [...]


Online ad sales reps enjoy using the term “engagement” in their sales pitches. “OurSite.com’s users are highly engaged with our content, and so shall they be with your ads!” What does “engagement” really mean? Some part is puffery — it’s an abstract term. Anyone can claim they have engaging content, but it’s hard to measure. [...]


In the world of online buying of offline video ads, Google announced they’ve publicly released their experimental TV ad buying service. TV buying is now integrated with an advertiser’s existing AdWords buying interface, making buying as simple as they did when Google released their revolutionary radio media buying interface. This is some significant competition for [...]


While sitting in the queue to pay the toll for the Bay Bridge Monday, I heard two great counterintuitive pieces on KQED. The first was a thoughtful comparison between our quality of life now compared to the distant past. It is a true and important comparison and a nice reminder of how great our lives [...]


I recently stumbled upon another great radio show: Radiolab. Radiolab tries to explain things. Big things. Philosophy and science things. Radiolab features a simple theme for each episode such as Love, Pop Music, or Deception. My initial frustration while listening was that they didn’t always get to the bottom of the theme. Why do we [...]


So, Facebook knows my favorite TV shows, my favorite authors, my favorite music, my zip code, telephone number, gender, age, work history, education history, friends and personal pictures. Given all this information, you’d think that Facebook would be able to tailor advertisements uniquely relevant to me, right? Wrong! I’m not sure how they’ve been messing [...]


San Francisco is really a tale of two cities: the yuppie, high income, peaceful facade of the northern and western edge of town, and the rougher, minority majority, low income Bay View/Hunters Point district. But, you’d think that the San Francisco Chronicle, being the San Francisco Chronicle and all, would report on a murder in [...]


Editor and Publisher says newspapers no longer hold relevance in end-user’s daily lives. TRUE. Newspapers cling to their old function as news reporters, but end-users want more. They want to hear about events that affect their lives and their communities instead of tired old stories about shootings, local politics and sports. For consumers, it must [...]